Building defensive moats around businesses is a necessity in an increasingly competitive global market.
We look at safeguarding ideas from a very nascent stage.
An in-depth patent search helps us avoid overlaps with existing patents and find opportunities for relevant innovations. This approach also shields us and our clients in the long run.
In short, We focus on developing patentable and game-changing products. An example of the same can be seen here. https://on2cook.com/
User study is to talk, to act, to mimic, to make mock-up models and to allow real stakeholders to play with a future that doesn’t exist yet. To the extent that they see it as their own idea, and start modifying it to suit their own needs.
We follow a human centric approach & co-create innovative solutions with the people who will use, buy, sell, distribute, experience, influence or interact with your offerings.
Our unique research methodologies explore customers real emotional interfaces & needs leading to generation of path breaking ideas.It is this deep research capability & expertise that helps us develop game changing, meaningful & desired products that ensure the right business results.
Every new idea is a form of challenge for the established status quo. The more revolutionary the idea, the higher the stakes are. Real life validation, in the physical world is the only way to make sure our hypothesis works. So we make, and test, and make, and test, and make, and test…
We understand that in the end it is the user experience & nothing else that matters.
Our designers do not think solely about form & function but make every effort to design to ensure cost efficiency, seamless user interface, ease of manufacturing & serviceability.
Our DESIGN PROCESS brings the designers, engineers, prototype technicians & often the clients together to ensure efficiency throughout all stages of the invention process. The result is that products hit the markets in months & not years.
Proof-of-Concepts (POC) are the backbone of our projects. Once you have an initial direction, it’s all about manifesting your ideas in the real world, and making it work. Making a new concept work is difficult. Making a new concept work in all conditions is way more difficult. Simulations and testing is an essential part of our development cycle.
We are adept with high end CAD, fabricating methods; our inhouse 3D printer empowers us to prototype; iterate to perfection faster than you can think. We work with our extensive supplier network to create accurate, affordable prototypes and parts in a wide variety of materials in much reduced lead times to critically assess look, feel & functionality prior to the production process.
Whether you need prototypes for taking pre orders, conduct market research, testing, or merely to move to the tooling and production stage, we do it all.
Tooling is a complex art. An art you can only learn so much by learning the rules. We have acquired vast experience in making actual products, to the highest level of quality, finish, and precision.
We have established a network of over 100 vendors and suppliers in China, Hong Kong, Taiwan, South Korea etc, that enable us to explore a variety of technical capabilities in a diverse range of materials, across different commercial and quality levels. Our project management team oversees the daily operations of manufacturing by coordinating, planning, directing & regulating production; keeping our clients informed throughout the process.
We continuously manage resources and assess risk for our client’s best interest. We also have standing relationships with logistics partners. These associates when combined with our key strategic assembly partners allow us to bring complex things together in simple systems across the globe. We’re serious about mass manufacturing.
Brand strategy reflects the core business strategy. Co-creating it together with the product and its interface, makes the communication coherent and crystal clear. The final ready-to-deliver packaging, binds all our user experience stories together.
Our Communication Design services span across Brand Identity Design, Website Design, Video Production, Print Collaterals, Exhibition & Retail Design, Package Design to mention just a few. Our film and animation capabilities help us simplify complex concepts into small bits that become extremely vital assets for engagement and communication. We strongly believe that for businesses to be successful, Brand Identities & experiences need to be clear, powerful, engaging & timeless. Products are manufactured but brands are built!